Domotica-Casa Branding 2019

Project Description


Brand creation for the online store of home automation products.

For this client, a very visual logo was created that could visually describe the business they are engaged in. The integration of the “On-Off” symbology located in the second O of the logo makes it possible to project the ability to turn things on and off in a house, that’s why the base of the house that covers the entire typography is born from that symbol. The lines that come out of the on or off symbol of the o is a representation of the wireless signal that goes outside, in which reduced colors have been integrated as they expand outward to symbolize the loss of signal from WiFi or Bluetooth connections. All this represented by a concrete blue color tone that represents technology, industry and modernity generating confidence and security in the spectator of the brand.

Project Details

Branding, Graphic Design

brand, Branding, corporative identity, Diseño gráfico, identidad corporativa, identidad visual, logo, Logotipo, manual, marca, visual identity