Work:
Alimentaria Hostelco 2026 stand for Mantequerías Arias
Arias worked with Mazzima again at Alimentaria, in Fira de Barcelona, with a different space from 2024 and a clear brief: raise the level of brand presence without losing the commercial use of the stand.
A frieze that introduces the whole house
The company is not one brand but a portfolio. The stand solves this with a black upper frieze running the perimeter, lettered with the group's logos and readable from the aisle. On the main wall, the ARIAS 1848 logo in relief and backlit acts as the visual anchor.
Wood, cheese and somewhere to sit
The rest works by contrast: vertical light wood slats against a black background, a planted face on the edge of the stand, and a refrigerated tasting cabinet that puts the cheese at eye level over a lettered counter. Behind it, high tables with stools for the short meetings that are the reason for being at the fair, and a closed store integrated into the black volume so it does not eat into display space.
Technical details
Wood slats over black joinery, three-dimensional backlit logo, lettered upper frieze, refrigerated cabinet, vertical planting and wooden floor. Design, production, fair management and assembly by Mazzima.
