We only have one chance for a good first impression.
Brands are manufactured in the mind and only the good ones are kept in the heart.
"Your Brand is what people say about you when you’re not in the room."
A name can change everything. A good name talks about your brand without talking about your brand. It reflects its identity and explains its reasons. Your name is the first thing your client is going to remember, for better or for worse, so you better work to make sure it’s for the better.
An adequate naming makes your client identify your brand with a generic product or even use it as a descriptive noun when using your product, or even your competitor’s.
Naming isn’t everything, but it’s the first thing.
The impression you cause will depend on the image you project. Your brand identity has to be unique and inimitable… well, forget it, everything can be imitated, if you don’t believe me ask Apple. Your Brand Identity must honestly reflect your values and make you stand out.
Building a powerful identity goes beyond a logo, it reflects the soul of a brand, explodes in the 5 senses, and makes the 6th surface (not talking about the film here). This 6th sense will turn you into a love brand.
Identity isn’t everything, but it’s the essence.
Your brand must attract and offer solutions. Design is everywhere and it’s important it’s a good design. It’s in your product, your packaging, its labels, or the website that shows it. A good design will clearly explain who you are and what do you offer.
With a consistent design and this obsessive attention to detail we all creatives have creates an experience that talks about your company better than any cooperative campaign.
Design isn’t everything, but it’s engagement.
93% of purchase decisions are based on visual perceptions
80% of clients remember brands for their corporate colour
67% of buyers are loyal to a brand and its connection to its values
69% of brands that use creativity rise their brand value
76% of brands that boost their branding grow their value
10% of the total value of a company is assigned by the value of their brand