A name can change everything. A good name talks about your brand without talking about your brand. It reflects its identity and explains its reasons. Your name is the first thing your client is going to remember, for better or for worse, so you better work to make sure it’s for the better.

An adequate naming makes your client identify your brand with a generic product or even use it as a descriptive noun when using your product, or even your competitor’s.

Naming isn’t everything, but it’s the first thing.

The impression you cause will depend on the image you project. Your brand identity has to be unique and inimitable… well, forget it, everything can be imitated, if you don’t believe me ask Apple. Your Brand Identity must honestly reflect your values and make you stand out.

Building a powerful identity goes beyond a logo, it reflects the soul of a brand, explodes in the 5 senses, and makes the 6th surface (not talking about the film here). This 6th sense will turn you into a love brand.

Identity isn’t everything, but it’s the essence.

Your brand must attract and offer solutions. Design is everywhere and it’s important it’s a good design. It’s in your product, your packaging, its labels, or the website that shows it. A good design will clearly explain who you are and what do you offer.

With a consistent design and this obsessive attention to detail we all creatives have creates an experience that talks about your company better than any cooperative campaign.

Design isn’t everything, but it’s engagement.