Public Relations make a company tangible and create a bond. The audience discovers the face of the brand through advertising, but it’s strategic actions that give them a soul. They inform, persuade, and achieve more than attention: they achieve reputation.

Public Relations humanize a company and direct communication connects the audience with the company creating stronger bonds than this little rat who cooked a delicious ratatouille.

Public relations aren’t everything, but they are the link.

What is said and in what format is it said is what connects. Getting that click up there, in the bridge, is not easy. That’s why it’s important to understand that overwhelming your audience is not a good idea.

Good content offers interesting information or entertainment linked to your brand, like a good fable with its morals. If it’s good, interesting, and well explained, your audience will make it theirs.

Content isn’t everything, but it’s the magnet.

Publicity is the way of making information profitable, although profitability is not enough for a brand, publicity makes communication effective. Generating attractive news unites notoriety with credibility like a lion and an eagle do in that golden mythological being.

Only hard work, creativity, and proactivity will create actions that attract your audience, captivate journalists, and fascinate influencers. Work, work, work…

Publicity is not all, but its dynamism.