Work:
Stand Motortec 2025 for Reauxi
Reauxi supplies equipment for bodyshops, the automotive trade and industry: spray booths and preparation areas, centralised extraction systems, exhaust gas and welding fume extraction, lifts and bench systems, gun washers and painting equipment. For its appearance at Motortec, at IFEMA Madrid, the stand had to do two things at once: launch the company’s new corporate identity and give each represented brand, SATA, CAV, ROSAUTO, FAM, Fi.TIM, Pro Spot and Thinkcar, its own recognisable space within a single whole.
Stand organised by a suspended perimeter fascia on truss
The element that orders the whole scheme is a perimeter fascia suspended at height, built on aluminium truss and resolved as a continuous black banner carrying the Reauxi logo and those of its brands. A run of linear luminaires washes it from inside and turns it into a marker visible from the far end of the hall. Below it the stand works in a dark register: matt black panel walls, grey carpet and, as a counterpoint, a horizontal fascia in a light wood finish that caps the enclosed volume and signals the entrance. Adjustable spotlights reinforce the graphic panels.
Stand with real machinery, screens and sales areas
Each manufacturer occupies a stretch of wall with its logo and, beneath it, a line of text defining its activity, so visitors can see at a glance who does what. In front of the panels sits real machinery: welding equipment, gun washers, extraction columns, a booth module and a bench with a body panel. SATA has white melamine furniture with a corporate band and a glass display cabinet for small products. The audiovisual content is split between a large-format LED screen, vertical touch totems and floor-standing televisions. Round meeting tables, a long black bar with stools, brochure stands and an enclosed storeroom with a door complete the programme.
Technical data
Aluminium truss with rigging for the suspended fascia, melamine panels in matt black and white, wood-finish fascia, bespoke counters, grey carpet, digitally printed banner and vinyl graphics, linear lighting and adjustable spotlights, and audiovisual equipment with an LED screen and touch totems. Design, production, trade fair management and installation by Mazzima.
