Naming, Branding and Corporate Identity.
Naming study and branding work to create a brand to the values of the project. Corporate visual identity of the brand focused on the geographical reference of Madrid with Las Meninas as the visual center of the brand image. Versatile logo and isotype creation that works in any color and in a variety of possible merchandising and product applications. Content marketing and communication strategy. Analysis of the target market, creation of the communication and brand positioning strategy, and development of a long-term content plan.